Andy Rubin is planning to launch his own Android phone company.

Andy Rubin and partners established Android as startup in 2003, however it was procured by Google in 2005 and inevitably developed to command the cell phone market. Rubin headed Android, then proceeded onward to different activities in Google in 2013. He wound up leaving the organization a year ago. Presently, The Information reports that Rubin is hoping to get included with Android once more, however on the equipment side as opposed to programming.

Since leaving Google, Andy Rubin has made a startup hatchery called Playground Fund, which has raised more than $300 million in capital. He's put resources into manmade brainpower and increased reality, however the appeal of Android is difficult to overlook. Sources tell The Information that Rubin has been assembling a group to dispatch another cell phone organization that would make Android gadgets.

Google has purportedly been concerned as of late about the strength of Apple in the premium cell phone market. The couple of top of the line Android telephones that discover achievement are typically entirely far expelled from Google's impact. For instance, Samsung's Galaxy S arrangement gadgets are top venders with their intensely tweaked assemble of Android and restrictive administrations. Google's Nexus 6P has been generally adulated for its general quality and sensible cost (about $200 less expensive than the iPhone), so that is no less than a stage in the right bearing.

It makes sense that Andy Rubin still has close ties with Google and individuals from the Android group. When he moved to one side from running Android, he was supplanted by Sundar Pichai, who is currently CEO of the rearranged Google. Rubin realizes what it takes to make a decent Android gadget, so a participation in the middle of he and Google could create some intriguing results. We may at last have an OEM that can assemble Nexus-like gadgets as a manageable business. You could contend Motorola has been attempting to do that, however it has been losing cash and there's no telling how Lenovo will deal with the organization going ahead.

Indeed, even with his nature with Android, it will be difficult to break into the cell phone showcase now. Take a gander at the battles OnePlus has had with satisfaction, inventory network, and client support. Each corner is immersed, and even settled organizations are experiencing difficulty staying aggressive. HTC, once the main Android OEM, is draining money and losing ground to contenders like Samsung. In the mean time, the financial backing telephone space is getting unimaginably aggressive with Chinese OEMs like Huawei and Xiaomi, both of which can wrench out incredible equipment reasonably.

This gathered Rubin Android startup should have a point, and up to this point it's not clear what that would be. Maybe it will have something to do with Google's proposed equipment part outlines