Samsung to open VR movie studio in New York

Lights, camera, Samsung! the corporate behind the Gear VR virtual-reality helmet is gap a brand new dynasty studio to supply new immersive experiences.

Samsung proclaimed the news here at the Sundance festival in Park town, Utah, wherever computer game is rising as a outstanding theme.

The Korean company is not voice communication from now on regarding the new VR production studio at this stage. brandy Mathieu, chief promoting officer of Samsung USA, same solely that the studio would be set in associate degree existing Samsung workplace already occupied by a promoting team. As new VR experiences square measure made within the studio, the promoting team can presumptively be ideally placed to inform the planet regarding them.

Samsung additionally proclaimed a year-long partnership with the Sundance Institute, the organisation behind the festival. The partnership is meant to nurture filmmaking and inventive talent.


"At Samsung we tend to love stories," Mathieu same as he self-addressed atiny low crowd at Samsung's pop-up Sundance showcase. "And we tend to like to facilitate folks tell stories."
Festival-goers crowded Samsung's showcase throughout the day, with queues forming to do the Gear VR receiver. Fri additionally saw the premiere of a brand new virtual-reality sketch from comedy web site Funny or Die major Rob Huebel and Paul Scheer of TV's "The League" and "Childrens Hospital". The comedians then enthused regarding VR at a boisterous panel discussing the creating of the sketch, throughout that Huebel delineated  VR as "the most fun thanks to blow people's minds."

If folks square measure very attending to embrace computer game, they have stuff to really watch on their headsets. Last year's Sundance saw the Facebook-owned eye VR company associate degreenounce an initiative to form a lot of content, and this year eye has recruited actor Joseph Gordon-Levitt to assist promote its wares.